Digital Marketing
Digital Marketing involves the usage of Digital Media (Social Media,Internet,Mobile,Search Engine) The Main Objective of Digital Marketing is to promote through various platforms of Digital Media. Digital Marketing is a Marketing Technique which involves usage of digital mediums,such as internet and wireless for creating awareness,consideration,purchase and loyalty for a brand,product or service. For example, if we consider the E Commerce industry Amazon.in Awareness is created through Social media websites Facebook ,Instagram and video advertisements through YouTube Consideration is having a clear goal and knowing the target audience for their products Purchase: Product can be purchased through various options like online gateways,net banking,cash on delivery Loyalty:After the product is delivered,Amazon sends emails to customers in order to take the feedback of the product. As Amazon.in considers all the factors of Digital Marketing ,it lead to a great succes...