Search Engine Optimization
A Search Engine is a program that identifies the files in the database and returns the results according to the keyword entered.Popular Search Engine are Google,Bing and Yahoo.Search Engines are useful to know about various products,services,travel destinations,hotels,jobs,real estate and news.
Traffic Acquisition Channel:
The key elements of Traffic Acquisition Channel are:
1)Direct Traffic: It is the branded traffic.People directly type the website URL on web browsers.
2)Indirect Traffic:People clicking on your website URL on some web properties.
Indirect Traffic includes:
3)Search Traffic: Traffic coming through search engines
4)Referral Traffic:Referral Traffic comprises of Organic Traffic and Paid Traffic.Referral Traffic comes from links on any other web platform.
Referral Traffic includes: 1)Email/Whatsapp
2)Social Media
3)Display ads
4)Affiliates
Whatsapp Marketing:
Now a days,Whatsapp Marketing is very famous. Whatsapp is an effective and user friendly platform. Whatsapp marketing is useful for business in order to interact with customers.Bulk messages can be sent to targeted customers along with text, photos and videos of products and services offered.
Mobile Marketing:
Mobile marketing is the interactive multi-channel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards. Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.The terms mobile marketing and wireless marketing are sometimes used interchangeably.Mobile Marketing is done through App based marketing,SMS/MMS,Mobile Search Ads,QR Code(Quick Response Bar codes)
The following are mobile marketing channels:
Location-based service (LBS): Exclusively for businesses within a user local area
Augmented Reality (AR): Integrates digital business and product data with live video
2-D bar-codes: Scanned vertically or horizontally to gather additional product information
GPS messaging: Transmitted based on business proximity to user
local area
Email Marketing:
Email Marketing is a way to reach consumers directly via email.Email Marketing used to be a spamming channel,but it is making a big comeback.Email marketing is the targeting of consumers through email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.
Social Media Marketing:
Social media marketing refers to the process of gaining traffic or attention through social media websites.Social Media Marketing involves connecting with people online to share information and listen to their interests. Social Networking websites include Facebook,Instagram,Twitter,LinkedIn,YouTube,Pinterest,Google+
Content Marketing
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.A content marketing strategy can leverage all story channels (print,online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups.
Affiliate marketing:
Affiliate marketing is an advertising model where a company pays compensation to third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are referred to as affiliates and the commission fee incentivizes them to find ways to promote the company.Affiliate marketing has increased in prominence with the internet age. Amazon popularized the practice by creating an affiliate marketing program where websites and bloggers put links to the Amazon page for a product being reviewed or discussed in order to receive advertising fees when a purchase is made. In this sense,affiliate marketing is essentially a pay for performance marketing program where the act of selling a consumer on a product is outsourced across a potentially vast network.
Pay per Click Advertising(PPC):
PPC is an act of buying traffic on search engines and other popular websites through an Auction based System.Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.However,websites can offer PPC ads.The ads are displayed to us based on
search,query,user location,time and other factors. PPC is the preferred medium for many businesses.
Display Advertising:
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.
Online Pubic Relations:
Online PR activity is closely associated with improving results from many of the other digital marketing communications techniques in particular social media, SEO (link-building),partnership marketing and viral marketing / word-of-mouth marketing.
Video Marketing:
Video Marketing is using a video to promote a brand,product or service.Video Marketing develops a brand profile and increases the branding for the business.
