Digital Marketing involves the usage of Digital Media (Social Media,Internet,Mobile,Search Engine) The Main Objective of Digital Marketing is to promote through various platforms of Digital Media. Digital Marketing is a Marketing Technique which involves usage of digital mediums,such as internet and wireless for creating awareness,consideration,purchase and loyalty for a brand,product or service. For example, if we consider the E Commerce industry Amazon.in Awareness is created through Social media websites Facebook ,Instagram and video advertisements through YouTube Consideration is having a clear goal and knowing the target audience for their products Purchase: Product can be purchased through various options like online gateways,net banking,cash on delivery Loyalty:After the product is delivered,Amazon sends emails to customers in order to take the feedback of the product. As Amazon.in considers all the factors of Digital Marketing ,it lead to a great succes...
